Privacy Policy

1. Introduction

DC Fishing (Pty) Ltd, referred to in this Privacy Policy as “DC Fishing”, “we”, “us”, or “our”, respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit http://www.dcfishing.co.za, submit an enquiry, request a seafood quote, request a transport quote, or communicate with us.

This policy is intended to support compliance with the Protection of Personal Information Act, 2013 (POPIA).

2. Responsible Party

3. What Personal Information Do We Collect

• Name and surname
• Company or organisation name
• Email address
• Telephone number
• Town, city, or general location information provided by you
• Details submitted through contact forms
• Seafood enquiry information, including product type, quantity, format, and intended use
• Transport quote information, including collection and delivery details, temperature requirements and handling notes
• Communication records including emails, form submissions and telephone notes
• Website usage information collected through cookies, analytics tools and tracking technologies

We do not intentionally collect special personal information through the website, such as health information, religious views, political opinions, biometric information, or information about children.

4. How We Collect Personal Information

• When you complete a contact form
• When you submit a seafood enquiry
• When you request a transport quote
• When you email or phone us
• When you interact with our website
• Through cookies and similar technologies used for analytics and marketing measurement

5. Why Do We Use Personal Information

• To respond to enquiries
• To provide seafood product information and quotations
• To provide transport information and quotations
• To communicate with you regarding requests or enquiries
• To improve website performance and user experience
• To measure marketing and advertising performance
• To maintain business records
• To comply with legal, accounting, tax and regulatory obligations
• To protect our business interests, systems and property

6. Legal Basis for Processing Personal Information

We process personal information where it is lawful and reasonable to do so.

• You have provided the information directly to us
• Processing is necessary before entering into a business relationship or contract
• Processing supports legitimate business purposes
• Processing is required by law
• You have consented where consent is required

7. Sharing Personal Information

We do not sell personal information.

We may share information with trusted third parties including:

• Website hosting, maintenance and security providers
• Analytics and advertising providers such as Google, Meta and LinkedIn
• Business administration and operational support providers
• Professional advisers including accountants, legal advisers and insurers
• Regulators and authorities where required by law

We expect all third parties processing information on our behalf to maintain appropriate security and privacy measures.

8. Website Analytics and Marketing Tools

Our website may use tools such as Google Analytics, Meta Pixel and LinkedIn Insight Tag.

These tools help us understand website usage, measure campaign performance and improve communication with customers.

Information collected may include pages visited, browser type, device information, approximate location, referral sources and website interactions.

9. Cookies

Our use of cookies and similar technologies is explained in our Cookie Policy.

You can manage or disable cookies through your browser settings, although some website functionality may be affected.

10. Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

While no website or electronic communication can be guaranteed completely secure, we aim to use safeguards appropriate to the information we process.

11. Retention of Personal Information

Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required by law.

Enquiry information may be retained for customer service, quotation tracking, legal, accounting, tax and operational purposes.

12. International Transfers

Some third-party providers may process information outside South Africa.

Where this occurs, we take reasonable steps to ensure that information is handled in accordance with applicable privacy requirements.

13. Your Rights

Subject to POPIA and applicable laws, you may have the right to:

• Ask what personal information we hold about you
• Request access to your personal information
• Request correction or updates
• Request deletion where appropriate
• Object to certain processing activities
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Information Regulator

To exercise these rights, contact us at info@dcfishing.co.za. We may need to verify your identity before responding.

14. Information Regulator

If you believe your personal information has been processed in a way that does not comply with POPIA, you may contact the Information Regulator of South Africa.

15. Contact Us

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will be published on this page together with a revised date.